- What is the expected customer lifetime value of a newly acquired customer? Use an annual discount rate of 10%.
- Do you think this value is likely to increase or decrease as Retail Relay grows into a larger company?
- Is the Valpak promotion worth pursuing at a larger scale? What about door-hanger coupons?
- Would you recommend any adjustments to the companyâ€™s social media marketing campaign?
- Should Retail Relay move forward with the Richmond expansion?
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