Athlete endorsements and brand image – GradSchoolPapers.com

Ginman, C., & Seyed-Mohamed, N. (2010). Athlete endorsements and brand image: A study of consumer attitudes toward nike in light of the Brand’s association with tiger woods Kim, Y., & Na, J. (2007). Effects of celebrity athlete endorsement on attitude towards the product: The role of credibility, attractiveness and the concept of congruence. (RESEARCH PAPER: Peer reviewed). International Joumal of Sports Marketing & Sponsorship, 8(4), 310. Lee, J., & Park, J. (2014). The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: The role of product involvement. International Joumal of Sports Marketing & Sponsorship; Int.J.Sports Mark.Spons., 16(1), 55-74. Parker, H. M., & Fink, J. S. (2012). Arrest record or openly gay: The impact of athletes’ personal lives on endorser effectiveness. (athlete endorsements). Sport Marketing Quarterly, 21(2), 70. Wu, C. (2015). a study on consumers’ attitude towards brand image, athletes’ endorsement, and purchase intention. International Joumal of Organizational Innovation (Online), 8(2), 233-253. Yu, C. (2005). Athlete endorsement in the intemational sports industry: A case study of david beckham. (CASE STUDY). International Joumal of Sports Marketing & Sponsorship, 6(3), 189.

 
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