company Dove –

company Dove
When the company was established?
Where is it located?
– How it was grown and developed? – Key events in its history?
your analysis should cover (but may not be limited to):
Characteristics of the product/service from a design perspective?
? What meaning does your company attach to its product/services?
? Who is the target customer?
? What is the value proposition?
? How does design relate to the vision and personality of the company?
How is Design managed in the company?
? Is there an internal design department?
? Is design services outsourced?
? Where is the design department located?
? How design relate to its technological capacity and marketing?
Is design a strategic asset for your company?
– Based on your analysis, is this a design-driven company?

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