Overview (your case study analysis will consist of 4 parts):
1. Situation analysis
2. Statement of the problem(s)
3. Development of alternatives
4. Evaluation and recommendation
Be sure to label each section as you answer it in your paper. Below is an explanation of each section. Pay attention to the areas in bolded type.
1. SITUATION ANALYSIS
This is a “state of current affairs” section. It sets up how the company has been doing. This includes a brief history of the company and an analysis of current situation (SWOT, etc.).
This section should highlight key points about the company that are relevant to the business challenge at hand.
2. STATEMENT OF THE PROBLEM
Explain the main problem(s) as best you can.
3. DEVELOPMENT OF ALTERNATIVES
Explain the main decision criteria that you will be using. Provide as many possible alternatives that would (in your opinion) solve the problems you mention above, noting the pros and cons of each one.
Remember, one alternative is always the status quo (conscious decision that the current strategy in use (with some modifications) is the best course of action in the current situation).
4. EVALUATION AND RECOMMENDATION
Once you have developed a set of alternatives, it is time to do a thorough evaluation of each of the options. Assess how well the alternative addresses the problem(s). How consistent is the alternative with the company’s mission, goals, and strategic objectives (as you read about in the case)?
Select the option that addressed most of the key problem and provides for the best solution.
The alternative(s) chosen should be:
Consistent with mission, goals, and objectives as stated
Strongest probable financial performance
Fit with the internal and external environments of the company
*Your work should be approximately 4 pages, double-spaced. Copy and paste each section and place your answer beneath each. Please remember to use MS Word ONLY.
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