Favorite Brand Paper

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MKT 421 Week 1 Individual Assignment Favorite Brand Paper

Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:? Identify a brand about which you are passionate. ? Explain a minimum of three reasons why you are passionate about this brand. ? Respond to the following questions:? Is the company successful in building loyal customer relationships across different groups? ? Why or why not? ? Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

 

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