Four key elements must be coordinated in order for any campaign to be successful: the Message, the Machine, the Media, and Money. In Texas, these elements must be reconciled with the prevailing political culture of Traditionalism and Individualism. Has the rise of Interactive Social Media affected the way in which campaigns are conducted in Texas? Has campaigning become easier? More difficult? More expensive? Less expensive? Please explain your answer.
For Texas Government class. Minimum length is 1000 words. MLA format. Possible/example sources that can be used:
- Jacobson, Gary C. “The effects of campaign spending in House elections: New evidence for old arguments.” American Journal of Political Science (1990): 334-362.
- Scott, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. Wiley. com, 2009.
- Shirky, Clay. â€œThe Political Power of Social Media: Technology, the public sphere and political change.â€ Foreign Affairs, Vol. 90. (2011)
- Tumasjan, Sprenger, Sandner & Welpe. â€œPredicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment.â€ Proceedings of the Fourth International AAAI Conference on Weblogs and Social Media, May 23-26, 2010. http://www.aaai.org/ocs/index.php/ICWSM/ICWSM10/paper/viewFile/1441/1852
Other sources can be used, doesn’t need to use the recommended.