IBM and Amazon.com case studies – GradSchoolPapers.com
Questions: 1. Compare the strategies of Jeff Bezos and Lou Gerstner in response to the disruptive technologies their organizations faced. Discuss this in the context of the Business Model and
Michael Porter’s competitive force model. Be specific and factual in your response. 2. Why do large established companies, like IBM, find it so difficult to build successful and sustainable new
businesses?