Identify and explain three reasons why customers would pay more for exclusivity

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Read the Urban Outfitters Continuing Case Study Part 2: Creating
a business. You are to write a 3-4 page report that answers the
following questions: 1. Identify at least three challenges when
setting up a business. Explain why they are challenges. 2. Define
what a “niche” product is. Give at least three examples of niche
products. 3. Explain why a niche company might have an advantage in
a market. Would price necessarily be an advantage? Explain why or
why not. 4. Identify and explain three reasons why customers would
pay more for exclusivity. 5. Explain how a niche player “chips
away” at a larger competitor’s base. Give three examples of
retailers who have done this. Please back up your responses with
atleast four to five reference sources all together. The sources
can be from the internet; just have to be a legit site.

 

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