There are two parts. First is the creative brief chart and the mock-up. I have attached a document with 4 IMC chart examples with 4 different kinds of advertising. The one that will be done for Yoga.Fit will be a billboard and a Magazine Ad. The Mock-up will be a powerpoint slide with an example of the billboard and magazine ad. Does not have to look professional at all Just get the point across. The powerpoint I have attached explains the project very well.
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