international marketing 61
The task is to try to introduce the Indomie Mi Goreng (Indonesian instant ramen) to Brazil.
Answer the following questions:
Product Strategy
Product differentiators or competitive advantage:
Packaging:
Support Services:
Promotion Strategy
Major message thrust:
Advertising—media mix, reach, costs:
Sales Promotion—forms, objectives, and costs:
Personal Selling:
Miscellaneous promotional methods:
There’s no word limit in this assignment, just follow the questions and answer them correctly and logically.
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