management case study 11

  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Assignments submitted through email will not be accepted.
  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer.
  • Late submission will NOT be accepted.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
  • Submissions without this cover page will NOT be accepted.


  • Please read the case “Steve Jobs’s Personality & Attitudes Drove his Success.” in Chapter 11 “Managing Individual Differences & Behavior” available in your textbook – Management: A Practical Approach 7th edition by Kinicki, A., & Williams, B., and answer the following questions:

Questions:(1.25 x 4 = 5 marks)

Q1. How would you evaluate Steve Jobs’s in terms of the Big Five personality dimensions?

Q2. How would you evaluate Steve Jobs’s in terms of the five traits important to organizational behavior? Explain.

Q3. What were Jobs’s attitudes about effective leadership? Use the three components of attitudes to explain.

Q4. Do you believe that Jobs’s personality and attitudes affected the workplace attitudes and behaviors of Apple employees? Explain.

Case Study

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