marketing assignment 250

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Chosen company: SamsungFILLER TEXT

Product creation- Swered Charolar-PogerFILLER TEXTFILLER TEXT

APA Format 

8 Pages min- 12 page max

A. Regardless of whether your project involves a product line extension or a completely new product, based on the New Product Development Process

  • FILLER TEXTStrategy Development
  • FILLER TEXTIdea Generation
  • FILLER TEXTConcept development and test 
  • FILLER TEXTBusiness and marketing strategy 
  • FILLER TEXTProduct development
  • FILLER TEXTtest marketing 
  • FILLER TEXTCommercialization
  • FILLER TEXTWhat if it fails?
  • FILLER TEXTPoints of difference FILLER TEXT 

Make a list of the points of difference for your brandFILLER TEXT differentiation strategy.FILLER TEXT Apply the Brand Differentiation Strategy modelFILLER TEXT (Figure 8.1) to your product/service.

  • FILLER TEXTBranding
  • FILLER TEXTChallenges of branding
  • FILLER TEXTChange at you own risk
  • FILLER TEXTWhats in a brand?
  • FILLER TEXTBrand Equity

FILLER TEXT SWOT on your branding strategy, and how it wouldFILLER TEXT coincide with your Marketing Mix (4Ps) strategy, and theFILLER TEXT overall marketing plan.FILLER TEXT FILLER TEXT Research and assess your pricing strategy.

  • Consider all factors (from marketing/distribution channel, to the 3 psychological values covered inFILLER TEXT Figure 8.1) when designing your pricing strategy.
  • Which of the various pricing strategies ,what would you apply to your marketing mix? Why?FILLER TEXT Discuss and clarify your argument.

Which of the various promotional strategies would you apply to your marketing mix? Why?FILLER TEXT Discuss and clarify your argument. 

  • The promotional mix
  • Integrated marketing communication
  • The marketing communication process
  • elements of the promotional mix
  • public relation
  • sales promotion
  • direct marketing 
  • personal selling
  • developing promotional strategy 
  • developing the IMC Program FILLER TEXT 

Upon completion, insert your promotional strategy in the appropriate marketing mix (4Ps) section of your marketing plan.

How could you implement a Distribution Strategy to your marketing mix?

Create a diagram that illustrates your distribution model.  

 
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