marketing for small business


This assessment task addresses the following learning outcomes from the module specification

  • Critique the crucial role of marketing and its strategic and tactical application within small firms.
  • Critically appraise conventional marketing principles when applied to the smaller enterprise
  • Develop a practical understanding of the contemporary marketing and business issues that affect smaller firms.
  • To demonstrate the sympathetic application of marketing models and analysis to the SME or entrepreneurial SME.
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