Marketing Research and Planning Projectfor a Product Design Innovation –

Marketing Research and Planning Projectfor a Product Design Innovation
Academic Level Bachelor
Daper details
Description of the Assessment
This assignment gives you the opportunity to research and learn about marketing innovation in product design which can be:
Your own product design
A modified existing (commercially available) product design
An original product design
This product design innovation will have to be commercialized by a (carefully chosen by you) company operating in the UK market.
Working individually. you should present a report. which follows appropriate business and scholarly conventions. You are required to use only
secondary (published) information on the chosen company and industry around the introduction in the market of your product design innovation.
Your Marketing Plan should be based on the following framework:
12 Introduction
2: Corporate Objectives of the chosen Company
32 Market Overview
42 Marketing Audit: Internal and External:
Marketing Mix
Porter’s 5 Forces competitive analysis
52 Market Assumptions
32 Marketing Objectives for the new product
72 Strategies for the new or product following the Marketing Mix
32 Promotional Programme covering the first 12 months

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