Nintendoâ€™s recent product launches of the Nintendo DS and the Wii have achieved phenomenal results. As senior vice president of marketing, you have overseen the companyâ€™s reemergence as the leading video game console maker in the United States. As a result, you have been asked to speak with a group of business leaders about Nintendoâ€™s successful business strategy.
Youâ€™ve decided to structure your presentation with the following content:
- Competitive Rivalry in the Videogame Industry â€“ Use the five forces model of competition and competitor analysis to stage Nintendoâ€™s strategic approach.
- Company Capabilities â€“ Describe the role of internal resources in selecting and supporting the implementation of the companyâ€™s business strategy.
- Strategic Compatibility â€“ Discuss the ways that Nintendoâ€™s business strategy is appropriate for the companyâ€™s current internal and external environmental conditions.
- Innovation â€“ Evaluate Nintendoâ€™s use of innovation as a means of market entry and market creation.
- Lessons Learned â€“ Discuss problems that Nintendo encountered in executing its strategy and how to overcome implementation obstacles.