Research Report –

prepare a research report of 4000 words.The research report should include:
 Title page;
 Executive summary;
 Table of contents;
 Introduction (background to the research);
 The research question and/or objectives;
 The literature review including propositions and hypotheses;
 Research design
o type of research undertaken,
o measurement and scaling techniques (if appropriate),
o sample design (make sure you take into account the population of interest),
o data collection methods, and
o plan of data analysis;
 Results or findings (using the most appropriate statistics or themes);
 Conclusions and Recommendations (with a focus on business strategies);
 Appendices (e.g. include the questionnaire or interview guide or other relevant instrument and any detailed analysis).

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