- Target Audience â€“ Who is their target audience? (describe demographically and psychographically, if possible) How does this compare to the competition?
- What image do they want to convey? How do they attempt to position themselves in the minds of consumers in the market? What is their current image in the industry and in the minds of consumers? Is this image working for them? How does this compare with the image of competitors?
- How do they make use of technology (web and ecommerce, supply chain management, information systems, etc.)? How has technology affected the way they conduct business?
- What is their global presence and strategy? What countries have they entered? How successful have they been expanding into these countries? What obstacles have they faced?
Keep it at the limit of 6-8 slides with pure white background and black words.