us market expansion by jack wills uk retail company

Sound critical analysis and synthesis. Conclusions supported by evidence. Stated facts clearly form part of developing conclusions. Careful selection of relevant facts which support arguments.

Some evidence of critical thinking and synthesis. There are linkages between conclusions and supporting evidence.

Limited critical thinking. Mix of conclusions and facts, but not obviously linked

No evidence of critical analysis or synthesis. Facts stated without much indication of what they are for. And/or assertions made without supporting evidence.

Unintelligble

Applies relevant strategic concept(s) learned in class appropriately to support argument well. Demonstrates good understanding of the concept(s)

Applies relevant strategic concept(s) learned in class to support argument. Does not demonstrate convincingly good understanding of the concept(s)

Applies strategic concept(s) learned in class to support argument. Demonstrates that the concept is not well understood

Limited reference to strategic concepts learned in class

No use of concepts

Writes clearly. Develops a well structured and coherent argument.

Writes clearly. But lacks structure and coherence

Can understand vaguely what is being written but writing is confused and incoherent

Unintelligible

Demonstrates interesting original thinking and creativity

Demonstrates some original thinking

Demonstrates no original thinking