Whirlpool Case – GradSchoolPapers.com

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1.Assess the green movement and its impact on various industries and consumer attitudes.
3. Evaluate GreenKitchen’s business potential (consider concept, technology, application). ?
4. Develop a targeting approach for Whirlpool’s GreenKitchen set of appliances. ?
5. Develop a Complete Marketing Mix for GreenKitchen in Europe ?

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