Why is inter functional cooperation important for new product design?

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1. Why is inter functional cooperation important for new product design? What are the symptoms of a possible lack of inter functional cooperation? 2. In what circumstances might a market-pull approach or a technology-push approach to new-product design be the best approach? 3. Describe the steps that might be required in writing and producing a play. Compare these steps to the three steps for NPD described in Section 3.2. Is there a correspondence?

 

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