digital and social media marketing

For the purpose of this assignment, you are required to outline and detail a marketing audit and strategy for the case scenario detailed on page 2 of this brief.

Based on your analysis of the scenario you will need to do the following:

  • Clearly define the marketing environment for the organisation.
    • At a minimum, this should include details of:
      • Customers,
      • Key competitors, and
      • Macro-economic factors.
  • Using an environmental framework Identify in depth areas of opportunity and weakness and use these to propose a digital marketing strategy for the case scenario. You must use only two of the following frameworks: Porters, SWOT, PESTL
  • Detail your strategy. You will need to consider the following:
  • The niche and target market strategy
  • The positioning and differentiation strategy
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