digital and social media marketing
For the purpose of this assignment, you are required to outline and detail a marketing audit and strategy for the case scenario detailed on page 2 of this brief.
Based on your analysis of the scenario you will need to do the following:
- Clearly define the marketing environment for the organisation.
- At a minimum, this should include details of:
- Customers,
- Key competitors, and
- Macro-economic factors.
- At a minimum, this should include details of:
- Using an environmental framework Identify in depth areas of opportunity and weakness and use these to propose a digital marketing strategy for the case scenario. You must use only two of the following frameworks: Porters, SWOT, PESTL
- Detail your strategy. You will need to consider the following:
- The niche and target market strategy
- The positioning and differentiation strategy