Digital Marketing Case study – GradSchoolPapers.com

Digital Marketing Case study
Order Description
Case for assignment, detail requirements and marking rubric will be attached later in my account
Please strictly follow the requirements.
No restrictions on the number of referencing as long as they are relevant, but use APA
2000 words, 1.5 spacing, font size: 11 OR 12
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Here are some guidelines given by lecturer, please refer to it carefully, tks 1. Read the assignment carefully. 2. Look at the grading rubric (it’s on the course page, under assessment). 3. You’re writing practical advice to your friend John. I think it’s useful to have an executive summary (no more than about 15 lines), to say briefly what you recommend and why. This could be bullets, and gives an overview of your advice. 4. If you use the opinions or numbers of others, you must reference them. If you quote word for word you should put that part in inverted commas, and reference it. There is no need for references otherwise. 5. You do need to give an opinion to John about each of the things he has been advised to do…and if you can, add some new items that he might do. You do need to clearly say what you advise him to do (and not to do) and why. You do need to relate this advice to numbers…some are in the case, for some you will need to make your own estimates…you should justify these. If you wish you could repeat your recommendations, very briefly as a bullet list at the end, to make sure John gets it! This could be your Conclusion. Don’t write too much, there’s a 2,000 word limit (not including exhibits and tables) Overall you are trying to give John good, clear advice, that he can act on…that’s the major priority…the structure you use is really up to you, to best convey what you want to say!

 

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