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Organizational Communication Pamela S. Shockley-Zalabak

In “What Was Volkswagen Thinking?,” Jerry Useem (2016) explains that organizations can be defined and shaped through communication. Useem discusses the technique of using a series of scripts and/or a company credo to help determine the behavior and decisions of employees. In the article, Useem presents both positive and negative examples of using a corporate script/credo.

In your response, explain how using a script/credo can guide organizational behavior. Based on what you have learned from reading Useem’s article, do you believe that having a corporate script/credo is a good way to guide organizational behavior? Explain.

Your response should be at least 500 words in length

 

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